Waarom ik Beauté Simple heb gecreëerd - Marina Simon, oprichter
April 28, 2023

Why I created Beauté Simple - Marina Simon, founder

“In the very beginning, it was my mother who was passionate about the world of beauty and who shared her passion with me. I loved discovering this environment and decided that I would make it my profession. She was my father's secretary, who was a homeopath, but her real passion was beauty. So she founded a perfume shop in 1990. Every day after school I served customers and gave them advice... I loved this atmosphere! But I was soon horrified to see the pressures she was under: competition, minimum order amounts... offering one brand instead of another because the seller could win a trip if she did her job well... I got too hearing that I would "sell dreams"...but it turns out that wasn't really the case!

I had always wanted to live in the south of Europe. So I decided to leave and do something completely different. I wanted a treatment room space where you take care of your client , and at the same time you don't have to deal with the world of perfumery that distracts from real advice.

I founded my Beauty Institute in 2004 after carefully researching all aspects of my project: I wanted a salon where I could receive my client and advise her. At that time I was seen as an alien! I was criticized for not having a landline, only a mobile phone. I juggled between my client appointments and my salon treatments... In fact, I was just ahead of my time!
After talking to many brands that I really believed in, I realized that I would work for them and not me. And I wanted to offer my customers effective, high-quality products and treatments. I knew I had to find a solution that would deliver real results.
I spoke to my father, a homeopath, who told me to simply mix clay with essential oils for optimal results. I then went to a pharmacy to ask if they would support me and they agreed.

Over time, my clients were delighted and told me that I should recommend other beauticians to offer the same services. That hadn't even occurred to me! All I thought about was working in a profession I was passionate about, taking care of my baby and spending time with my husband. I have always loved my job, I learned that from my father! He started working in the military and later in life discovered his true calling: medicine. He soon decided to study other fields of medicine, including homeopathy, auriculotherapy and acupuncture. I heard him discuss various topics with other doctors, pharmacists, vets… he then became director of a homeopathic school and even wrote books.

We both share a desire to achieve real results and ensure the well-being of our clients: at the beginning of my career we were able to work together on fundamental issues. Acne, tired, heavy legs... the results were amazing! I am convinced that the internal balance in our body has a huge impact on our beauty! And that means starting with the basics: getting sound advice. Buying products on the Internet and in perfume shops without knowing or understanding the compositions of the formula is pointless. It is not enough to just read a label. For example, a product for dry skin must contain the right dose of specific ingredients, depending on the skin type: does it need moisture? Does it need lipids? We beauticians are familiar with product textures and active ingredients. Choosing the right treatment is so complex that we cannot buy products on the Internet without individual advice!

Even the very best cream, which is wrongly recommended, can lead to disappointing results.

There are many aspects that come into play when developing a cosmetic product: texture, active ingredients and dosage! And this is just the beginning.
I've learned to "taste" a product to get familiar with the basic structure, and then we need to understand the product and exactly how it works."

Marina Simon, founder of Beauté Simple.